.YOU MAY not understand it, however various typefaces elicit different emotional states. Serif fonts, with little movements by the end of characters, are typically discovered in publications and also papers. They seem to be dependable and also authoritative. Sans serif fonts, which appear, may appear modern and casual. Graphic consistency gives visitors a sense that they know where they stand it helps to build trust. In the case of The Economic expert, it establishes the hue for our news.